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01
FLORIDA RIDE OR DIE MAGAZINE MISSION
To promote the goodwill of the sport bike community and to magnify the sport bike industry and the overall business of the people who ride sport bikes.
02
TARGET AUDIENCE
The audience targeted is age 25 – 45 male and female that ride the sport bike model throughout the state of Florida and enjoy the lifestyle. A concentrated website and various social media platforms are established to support this audience.
03
A GROWING MARKET
According to Grand View Research Inc, market reports, by 2025 the United States motorcycle market will be worth $10.88 billion. Florida is the 2nd largest population of motorcycle riders under California with over 545,000.
The sport bike market has grown with a dramatic increase in the State of Florida since 2015. Riders have evolved over the years as well. As a means of transportation, leisure riding, professional racing and connecting with others who share the same passion, this market segment has continued to grow and there are more new riders every day.
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